Salomon grassroots program aims to detect and recruit young 15-21 years old  skaters in every participating country. It represents the first possible integration of  young talented skaters into national teams, and the hope of one day joining our international team.  According to Pascal Briand : “ I wish such a program existed when I began skating... ”. Thanks to our partners (VW, Amag, Cébé, SKF and Met), this program provides equipment to over 150 young athletes all over the world through Salomon subsidiaries and distributors. The finals will take place in Einsilden (CH) where the young skaters will be able to race with the elite of the discipline. After its 99 success in western European countries : France, Germany, Great-Britain, Sweden, Italy and Switzerland, the program will travel to new continents : Benelux, Middle East, Eastern European Countries, Asia, South America and  the Oceanic continent.
 

Objectives : Through the Salomon subsidiaries & distributors

To Support and feed the roots of the sport
To Detect and help the young and future road racing talents
To Complement the visibility of Salomon elite teams and program partners (VW, Amag, Cebe, Met, Skf)
 

Action

Develop a pack "Access to the Speed" including a complete high performance set:

- Salomon racing frame
- Salomon wheels
- SKF Bearings
- MET helmet
- CEBE sunglasses
- Specific training and racing suit (directly inspired from Salomon International team) which  provide them a very distinctive personality.

Promote the operation through multimedia, Salomon subsidiaries & distributors, retailers and with the Access team members :

- Announcement & media information (Vertical and Generalist)
- Detailed & updated infos on the salomonspeed.com web site.
- Word of mouth in the racing community
- Involvement of the core retailers : shop partnerships, locally
 
 
 

The ATTS program operation starts on mid April 2000, following the pack delivery to Subsidiaries.
It ends in October 2000 with the organization of the ATTS final weekend during the Swiss Inline Cup in Einsilden (CH) on October 7th, to elect the International most promising talent of the Year.
During this weekend, the selected young talents from each country will have the dream opportunity to skate, practice & race with the elite International team & their leader Pascal Briand.
The skaters will also attend some special clinics & technical video classes delivered by the International coach, Christophe Audoire.

This grassroot program created in 99 and opened to even more skaters & countries in 00, will certainly allow the best skaters of this program to join their national team in 2001 & hopefully, one day, be part of the Elite International Salomon road racing team.